ware studio

heinz

  • 2024
To promote the various innovations in the new HEINZ product catalogue, we created a campaign with a lot of appetite appeal, featuring the products as protagonists in moments of consumption and in more inspirational content. We create photos and GIFs following the brand’s universe, which is made up of a young audience with a vibrant and cool aesthetic. The art direction was minimalist with the presence of the HEINZ red that is so characteristic of the brand.

team

  • Ware @warestudio.cccreative concept & production
  • Eliza War @elizawarcreative director, photographer & executive producer
  • Amanda Rios @euamandarioscreative producer & 1AD
  • Heitor Gois @heitorgoishead of design
  • Luiza Perito @luizaperito2AD
  • Patricia Soares @___patisoareshead of production
  • Léo Eloy @leoeloylight design
  • Luiz Ferreira @luizfferrset design
  • Julia Bissiato @juliafoodstylistfoodstyling
  • Georgia Hoshino @georgiahoshinostyling
  • Belkis Goulart @belkisgoul.artbeauty

info

To promote the various innovations in the new HEINZ product catalogue, we created a campaign with a lot of appetite appeal, featuring the products as protagonists in moments of consumption and in more inspirational content. We create photos and GIFs following the brand’s universe, which is made up of a young audience with a vibrant and cool aesthetic. The art direction was minimalist with the presence of the HEINZ red that is so characteristic of the brand.
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