ware studio

Nubank

  • 2023
The Nubank Mother’s Day was an opportunity to bring genuine smiles to different mothers,surprising them with gifts that were a perfect match, reflecting the details of their unique personalities. The entire creative process of this campaign was carefully planned, from the precise selection of the cast to the artistic conception of styling and beauty, ensuring that the gifts would reflect the authenticity of each one of them. Like the hippie mom wearing a floral shirt and the lovely gardening kit,the super trendy/modern mom with Alexa, the partygoer with glamorous roller skates,and the fun-loving mom with her dream running shoes.

team

  • Ware @warestudio.ccCreative Concept & Production
  • Eliza War @elizawarCreative Direction and Photography
  • Amanda Rios @euamandariosCreative Producer and 1AD
  • Heitor Gois @heitorgoisHead of Design
  • Tainá Amado @taflHead of Production
  • Léo Eloy @leoeloyLight Design
  • Marina Chiapetta @marnoolharSet Design
  • Tainá de Castro @tainadecastrooStyling
  • Renata Brazil @brazilrenataBeauty
  • Alt Retouch @altretouchRetouch
  • Carolla @carolla______Making Of

info

The Nubank Mother’s Day was an opportunity to bring genuine smiles to different mothers,surprising them with gifts that were a perfect match, reflecting the details of their unique personalities. The entire creative process of this campaign was carefully planned, from the precise selection of the cast to the artistic conception of styling and beauty, ensuring that the gifts would reflect the authenticity of each one of them. Like the hippie mom wearing a floral shirt and the lovely gardening kit,the super trendy/modern mom with Alexa, the partygoer with glamorous roller skates,and the fun-loving mom with her dream running shoes.
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